Discord's Mobile Video Quests: A Game-Changer for Advertising

Discord's Innovative Step into Mobile Advertising

Discord has taken a significant leap by expanding its Video Quests advertising format to mobile devices. This marks the platform's first venture into mobile advertising, aiming to connect advertisers with its active, cross-platform user base. Set to launch in June 2025, this initiative is a part of Discord's strategy to enhance the advertising landscape for both advertisers and users.

What Are Video Quests?

Originally introduced in 2024, Video Quests are rewarded ads designed to improve game discovery and promote engagement via trailers and announcements. With the mobile expansion, advertisers can reach a broader audience in the dynamic mobile gaming sector. Peter Sellis, Senior VP at Discord, emphasized that this expansion allows brands to access a highly engaged community while retaining the platform's user-first philosophy.

Successful Campaigns Already in Action

Major franchises have successfully utilized Quests to enhance engagement. For example, miHoYo's Play Quest for the update of Genshin Impact resulted in an impressive 80% increase in playtime. Additionally, Max's campaign tied to the Dune: Prophecy TV series saw an 85% completion rate of video views. These successes highlight the effectiveness of the Quests format in building a strong connection between brands and users.

The Future of Advertising on Discord

By integrating advertisements organically within gaming experiences, Discord is setting the stage for a unique advertising ecosystem. With the bifurcation into Video and Play Quests, the platform opens up diverse opportunities for advertisers in mobile gaming and entertainment. Advertisers can showcase trailers or premium content, ensuring that their outreach is compelling and relevant to user interests.

Conclusion: A New Era for Mobile Advertising

As Discord expands its advertising capabilities, both advertisers and users stand to gain. Brands can create meaningful connections, while users benefit from relevant and engaging content. This move is not just about advertising; it's about leveraging the platform’s strengths to enhance user experience and engagement in the gaming community.

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